- Anywhere [[7 Autonomy is freedom from coercion|autonomous]] people thrive, which I feel are most common within: - the creative arts; - universities; and - startups. - Both systems encourage you to sell products. - One of allows considerable personal financial reward whereas the other offers personal autonomy. - My desire to build discovery ecosystems to develop and explore ideas do with the fact that I'm not fully sold on the value systems of the two institutions that best serve them: startups and academia.