# Mission Howler humanizes the everyday electronic asynchronous communication by making it available to anyone with a smartphone. Foremost, to share thoughts and feelings accurately using your voice; no more miscommunication from, literally, reading between the lines. Howler allows you to do this privately, as a personal messenger, or with the world via a social portal called ([[WormHowl or HowlCast]]), ~~where you can share and discover new and exciting conversations~~. # Values Building [[9 Ben Horowitz on Organisational Cultures|Ben Horowitz's]] and [[9a Startup Culture Notes from YC talk|YCombinator's class with Alfred Lin and Brian Chesky]] 1. Champion the company mission. Value people who are working on a calling, not on a job. 2. Be the voice of reason. 3. Choose the simple but creative and beautiful answer: think Apple. 3. Think like a user: how can we make our product as easy to use as possible. 4. Act like a creator: how can we make everyone want to create. My answer is easy. 5. Break the status quo on digital media: break text, break centralised services that sell data and are ad platforms more than they provide a service, break the addiction cycle, break the 6. Understand the culture and how your actions help support it. 7. [[Compete but don't fight]]. 8. [[Be honest but not mean (and have the ability to discern the difference between the two when someone disagrees with you.)]] # Target market Howler wants to exploit the power and simplicity of the spoken word to make asycnhronous communication: 1. easily accessible to the ==digital immigrant== and ==the blind==; 2. the gold standard for informal private messaging (today this is text-based email and SMS) for the ==knowledge worker==; and #values